Business model innovation with platform canvas

Krista Sorri; Marko Seppänen; Kaisa Still; Katri Valkokari

doi:10.5278/ojs.jbm.v7i2.1966

Business model innovation with platform canvas

Krista Sorri, Marko Seppänen, Kaisa Still, Katri Valkokari

Information and Knowledge Management

Research output: Contribution to journal › Review Article › peer-review

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Abstract

Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.

Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.

Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.

Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

Original language	English
Pages (from-to)	1-13
Number of pages	13
Journal	Journal of Business Models
Volume	7
Issue number	2
DOIs	https://doi.org/10.5278/ojs.jbm.v7i2.1966
Publication status	Published - 10 Sept 2019
Publication type	A2 Review article in a scientific journal

Keywords

Business model
Ecosystem
Literature review
Platform
Platform Canvas

Publication forum classification

Publication forum level 1

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10.5278/ojs.jbm.v7i2.1966Licence: CC BY-NC-ND

Business Model Innovation 2019Final published version, 710 KBLicence: CC BY-NC-ND

http://urn.fi/URN:NBN:fi:tuni-202003042526Licence: CC BY-NC-ND

Cite this

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title = "Business model innovation with platform canvas",

abstract = "Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems. ",

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author = "Krista Sorri and Marko Sepp{\"a}nen and Kaisa Still and Katri Valkokari",

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doi = "10.5278/ojs.jbm.v7i2.1966",

language = "English",

volume = "7",

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T1 - Business model innovation with platform canvas

AU - Sorri, Krista

AU - Seppänen, Marko

AU - Still, Kaisa

AU - Valkokari, Katri

PY - 2019/9/10

Y1 - 2019/9/10

N2 - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

AB - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases. Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

KW - Business model

KW - Ecosystem

KW - Literature review

KW - Platform

KW - Platform Canvas

U2 - 10.5278/ojs.jbm.v7i2.1966

DO - 10.5278/ojs.jbm.v7i2.1966

M3 - Review Article

SN - 2246-2465

VL - 7

SP - 1

EP - 13

JO - Journal of Business Models

JF - Journal of Business Models

IS - 2

ER -

Business model innovation with platform canvas

Abstract

Keywords

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