Case Study: Creating A Business Value in Immersive Journalism

Ilona Ilvonen, Joel Vanhalakka, Nina Helander

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

The litmus test for all new gadgets and technologies is the market: whether, or not, consumers buy and use them. A meaningful innovation is really created only along market success. This chapter explains the business value aspects of immersive journalism production with a case study of The New York Times and their virtual reality application. It analyzes how journalistic enterprises can create, deliver, and capture value with immersive journalism, and what novel business opportunities the technologies and their interactive nature can enable. The chapter explores what business partners, activities, and resources exist that could be used to leverage immersive technology-related business models in journalism. It discusses what supporting activities journalistic enterprises should undertake to ensure successful immersive productization. The chapter concludes by suggesting business models for immersive journalism such as subscription fees for special content, customized Virtual Reality advertising, and sponsored content/content marketing.
Original languageEnglish
Title of host publicationImmersive Journalism as Storytelling
Subtitle of host publicationEthics, Production, and Design
EditorsTuro Uskali, Astrid Gynnhild, Sarah Jones, Esa Sirkkunen
Place of PublicationLondon and New York
PublisherRoutledge
Pages112-122
Number of pages11
ISBN (Electronic)978-0-429-43774-8
ISBN (Print)978-1-138-33764-0
DOIs
Publication statusPublished - 2020
Publication typeA3 Part of a book or another research book

Publication forum classification

  • Publication forum level 3

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