| Original language | English |
|---|---|
| Pages (from-to) | 420-428 |
| Journal | European Advances in Consumer Research |
| Volume | 7 |
| Issue number | 1 |
| Publication status | Published - 2006 |
| Publication type | A1 Journal article-refereed |
Categories of loyalty. Toward meaning-based theory of customer loyalty.
Heli Paavola
Research output: Contribution to journal › Article › Scientific › peer-review