Categories of loyalty. Toward meaning-based theory of customer loyalty.

Heli Paavola

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)420-428
    JournalEuropean Advances in Consumer Research
    Volume7
    Issue number1
    Publication statusPublished - 2006
    Publication typeA1 Journal article-refereed

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