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Categories of loyalty. Toward meaningbased theory of customer loyalty.

  • Heli Paavola

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

    Original languageEnglish
    Title of host publicationICMD 2005 conference proceedings
    Pages154-158
    Publication statusPublished - 2005
    Publication typeA4 Article in conference proceedings

    Publication series

    NameICMD 2005 conference proceedings

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