@article{3a93fe3b6f694694baaea96881eb5083,
title = "Challenges for B2B Research Relevance {\textendash} A Top Executive Perspective",
keywords = "B2B, challenges, haasteet, research relevance, tutkimuksen relevanssi, yritysmarkkinointi, B2B, challenges, haasteet, research relevance, tutkimuksen relevanssi, yritysmarkkinointi",
author = "Hannu Kuusela and Elina N{\"a}rv{\"a}nen and Hannu Saarij{\"a}rvi and Mika Yrj{\"o}l{\"a}",
year = "2014",
doi = "10.1108/JBIM-09-2013-0199",
language = "English",
volume = "29",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald",
number = "7/8",
}