Challenges in setting up the sales process for value-adding services in international and industrial context - Observations from a product-centric business

Toni Mikkola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionChallenges in setting up the sales process for value-adding services in international and industrial context - Observations from a product-centric business
    Original languageEnglish
    Title of host publication22nd Nordic Academy of Management Conference, 21-23 August, 2013, Reykjavik, Iceland
    Place of PublicationReykjavik, Iceland
    PublisherNordic Academy of Management
    Pages1-12
    Number of pages12
    Publication statusPublished - 2013
    Publication typeA4 Article in conference proceedings

    Publication series

    NameNordic Academy of Management Conference
    ISSN (Print)2298-3112

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