Challenges in the paradigm change from mobility as a self-service to mobility as a service

Markus Pöllänen; Roni Utriainen; Riku Viri

Challenges in the paradigm change from mobility as a self-service to mobility as a service

Markus Pöllänen, Roni Utriainen, Riku Viri

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Abstract

The predominant paradigm of everyday mobility in Finland is mobility as a self-service where most of the mobility needs are taken care with passenger cars. The ‘Mobility as a Service’ (MaaS) model is a new paradigm that challenges the current mobility practises. The purpose of this paper is to describe the current state of mobility and analyse the potential and challenges of MaaS against current situation in demographics, mobility and mobility related consumption in Finland. It would require a big shift in the current mobility practises for MaaS to become mainstream. In this paper, on one hand potential and one the other more challenging customer segments are recognised and the possibilities of MaaS to address these are discussed.

Original language	English
Title of host publication	Conference Proceedings 1st International Conference of Mobility as a Service
Subtitle of host publication	ICoMaaS, Tampere 28.-29.11.2017
Publisher	Tampere University of Technology
Pages	246-265
Number of pages	20
Publication status	Published - 2017
Publication type	D3 Professional conference proceedings
Event	International conference on Mobility as a Service - Duration: 15 Dec 2017 → …

Conference

Conference	International conference on Mobility as a Service
Period	15/12/17 → …

Keywords

Mobility as a Service
MaaS
challenges
potential

Cite this

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title = "Challenges in the paradigm change from mobility as a self-service to mobility as a service",

abstract = "The predominant paradigm of everyday mobility in Finland is mobility as a self-service where most of the mobility needs are taken care with passenger cars. The {\textquoteleft}Mobility as a Service{\textquoteright} (MaaS) model is a new paradigm that challenges the current mobility practises. The purpose of this paper is to describe the current state of mobility and analyse the potential and challenges of MaaS against current situation in demographics, mobility and mobility related consumption in Finland. It would require a big shift in the current mobility practises for MaaS to become mainstream. In this paper, on one hand potential and one the other more challenging customer segments are recognised and the possibilities of MaaS to address these are discussed. ",

keywords = "Mobility as a Service, MaaS, challenges, potential",

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year = "2017",

language = "English",

pages = "246--265",

booktitle = "Conference Proceedings 1st International Conference of Mobility as a Service",

publisher = "Tampere University of Technology",

note = "International conference on Mobility as a Service ; Conference date: 15-12-2017",

}

Challenges in the paradigm change from mobility as a self-service to mobility as a service. / Pöllänen, Markus ; Utriainen, Roni ; Viri, Riku.
Conference Proceedings 1st International Conference of Mobility as a Service: ICoMaaS, Tampere 28.-29.11.2017. Tampere University of Technology, 2017. p. 246-265.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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T1 - Challenges in the paradigm change from mobility as a self-service to mobility as a service

AU - Pöllänen, Markus

AU - Utriainen, Roni

AU - Viri, Riku

PY - 2017

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N2 - The predominant paradigm of everyday mobility in Finland is mobility as a self-service where most of the mobility needs are taken care with passenger cars. The ‘Mobility as a Service’ (MaaS) model is a new paradigm that challenges the current mobility practises. The purpose of this paper is to describe the current state of mobility and analyse the potential and challenges of MaaS against current situation in demographics, mobility and mobility related consumption in Finland. It would require a big shift in the current mobility practises for MaaS to become mainstream. In this paper, on one hand potential and one the other more challenging customer segments are recognised and the possibilities of MaaS to address these are discussed.

AB - The predominant paradigm of everyday mobility in Finland is mobility as a self-service where most of the mobility needs are taken care with passenger cars. The ‘Mobility as a Service’ (MaaS) model is a new paradigm that challenges the current mobility practises. The purpose of this paper is to describe the current state of mobility and analyse the potential and challenges of MaaS against current situation in demographics, mobility and mobility related consumption in Finland. It would require a big shift in the current mobility practises for MaaS to become mainstream. In this paper, on one hand potential and one the other more challenging customer segments are recognised and the possibilities of MaaS to address these are discussed.

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KW - MaaS

KW - challenges

KW - potential

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M3 - Conference contribution

SP - 246

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BT - Conference Proceedings 1st International Conference of Mobility as a Service

PB - Tampere University of Technology

T2 - International conference on Mobility as a Service

Y2 - 15 December 2017

ER -

Challenges in the paradigm change from mobility as a self-service to mobility as a service

Abstract

Conference

Keywords

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