Challenges of Combining Open and Commercial Data Sources in Visitor Mobility Estimations

Jere Grönman, Petri Rantanen, Pekka Sillberg, Tuomas Pohjola, Teemu Jönkkäri

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

10 Downloads (Pure)


This paper explores the opportunities and challenges of open data. Open and free interfaces can provide useful data, but sometimes there are challenges with data sufficiency and quality. Open data can be enriched by acquiring commercial data, and by merging multiple data sources, a more comprehensive understanding of a situation can be obtained. The focus of this paper is on nature parks, but the technical solutions can be applied to other venues.
In the case presented by this paper, the parks are equipped with on-location visitor counters, and with the help of commercial data provided by a mobile network operator, and open sources, such as the weather and road traffic services, we are attempting to gain a better view of visitor movements. The motivation for this research originated from the cities located in the Satakunta region of Finland. For the purpose of developing recreational and business opportunities in the region, the cities require a better understanding of movement of people - which locations and services are popular, and which locations need improvement. To help achieve this goal, this paper presents a technical solution of how analysis and visualization of combined data can be used to estimate visitor amounts within a geographical area.
Original languageEnglish
Title of host publication2023 46th MIPRO ICT and Electronics Convention (MIPRO)
Subtitle of host publicationProceedings
Number of pages6
ISBN (Electronic)9789532331042
Publication statusPublished - 2023
Publication typeA4 Article in conference proceedings
EventMIPRO ICT and Electronics Convention - Opatija, Croatia
Duration: 22 May 202326 May 2023

Publication series

NameInternational convention on information and communication technology, electronics and microelectronics
PublisherCroatian Society for Information and Communication Technology, Electronics and Microelectronics - MIPRO
ISSN (Electronic)1847-3946


ConferenceMIPRO ICT and Electronics Convention


  • open data
  • commercial data
  • visualization
  • mobile operator data

Publication forum classification

  • Publication forum level 1


Dive into the research topics of 'Challenges of Combining Open and Commercial Data Sources in Visitor Mobility Estimations'. Together they form a unique fingerprint.

Cite this