Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

Jari Jussila; Hanna Nordlund; Hannu Kärkkäinen

Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

Translated title of the contribution: Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

Jari Jussila
, Hanna Nordlund
, Hannu Kärkkäinen

Research output: Contribution to journal › Article › Professional

Translated title of the contribution	Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media
Original language	Finnish
Pages (from-to)	15-15
Journal	SeOppi
Issue number	3
Publication status	Published - 2012
Publication type	D1 Article in a trade journal

Cite this

@article{d35268aa35cb41a5a1ac4344a47142ed,

title = "Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media",

author = "Jari Jussila and Hanna Nordlund and Hannu K{\"a}rkk{\"a}inen",

note = "Contribution: organisation=tlo,FACT1=1<br/>Publisher name: Suomen eOppimiskeskus; The Association of Finnish eLearning Centre",

year = "2012",

language = "Suomi",

pages = "15--15",

journal = "SeOppi",

issn = "1795-3251",

number = "3",

}

TY - JOUR

T1 - Challenges, Risks and Approaches for Involving Business-to-Business Customers and Users in Innovation by Social Media

AU - Jussila, Jari

AU - Nordlund, Hanna

AU - Kärkkäinen, Hannu

N1 - Contribution: organisation=tlo,FACT1=1<br/>Publisher name: Suomen eOppimiskeskus; The Association of Finnish eLearning Centre

PY - 2012

Y1 - 2012

M3 - Artikkeli

SN - 1795-3251

SP - 15

EP - 15

JO - SeOppi

JF - SeOppi

IS - 3

ER -