City Brands: Dealing with a lack of control

    Research output: Contribution to journalOther online publication

    Original languageEnglish
    JournalTronvig Group's Blog
    Publication statusPublished - 2014

    Keywords

    • brand
    • brand identity
    • brändi
    • brändi-identiteetti
    • city
    • city brand
    • image
    • imago
    • kaupunki
    • kaupunkibrändi
    • maine
    • media
    • mediatisaatio
    • mediatization
    • mielikuva
    • reputation

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