Co-creating sustainable corporate brands : A consumer framing approach

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)
83 Downloads (Pure)
Original languageEnglish
Number of pages15
JournalCORPORATE COMMUNICATIONS
Volume25
Issue number3
DOIs
Publication statusPublished - 2020
Publication typeA1 Journal article-refereed

Keywords

  • Sustainability
  • framing
  • kestävä kulutus
  • milleniaalit
  • sustainable consumption
  • sustainable corporate brands
  • yhteiskunnalliset brändit
  • yritysbrändit

Publication forum classification

  • Publication forum level 1

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