Co-creation of Ecosystem-level Value Propositions

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Abstract

A joint value proposition has been claimed to be a fundamental part of ecosystems' success. The propositions have been either end-customer or ecosystem leader-centric and focusing on functional and financial value. However, according to social exchange theory, the ecosystem actors are likely to expect to be equally rewarded from their value creation efforts and thus the value propositions should be evaluated on ecosystem-level. Secondly, the value denotes much more than just functional and financial value. This study proposes that also emotional, and social value propositions should be included when designing an ecosystem. The study was conducted in two phases. First, the ecosystem value proposition literature was reviewed to define the required value dimensions. After that, the dimensions were applied in a multiple case study. The results show that emotional, epistemic, and social dimensions, as well as ecosystem-level value propositions, require more scholarly attention.
Original languageEnglish
Title of host publicationProceedings of the XXXII ISPIM Innovation Conference
Subtitle of host publicationInnovating Our Common Future
EditorsIain Bitran, Steffen Conn, Chris Gernreich, Eelko Huizingh, Marko Torkkeli, Jialei Yang
PublisherLappeenrannan teknillinen yliopisto
Number of pages16
ISBN (Electronic)978-952-335-467-8
Publication statusPublished - 2021
Publication typeA4 Article in conference proceedings
EventISPIM Innovation Conference - Virtual Event, Berlin, Germany
Duration: 20 Jun 202123 Jun 2021
https://www.ispim-innovation.com/events

Publication series

NameLUT Scientific and Expertise Publications : Tutkimusraportit
ISSN (Print)2243-3376

Conference

ConferenceISPIM Innovation Conference
Country/TerritoryGermany
CityBerlin
Period20/06/2123/06/21
Internet address

Keywords

  • Value co-creation
  • Ecosystem-level
  • Value types
  • Ecosystem
  • Value proposition

Publication forum classification

  • Publication forum level 0

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