Communicating the Customer Perceived Value of a Preventive Maintenance Solution: Implications for Management Accounting Capabilities Development

Mulari Leo, Maria Marek, Jouni Lyly-Yrjänäinen, Teemu Laine, Pentti Enlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 15th International Forum on Knowledge Asset Dynamics (IFKAD 2020)
Subtitle of host publicationKnowledge in Digital Age
EditorsGiovanni Schiuma
Pages805-821
Number of pages17
ISBN (Electronic)978-88-96687-13-0
Publication statusPublished - 2020
Publication typeA4 Article in conference proceedings
EventInternational Forum on Knowledge Asset Dynamics -
Duration: 9 Sept 202011 Sept 2020

Publication series

NameProceedings IFKAD
ISSN (Print)2280-787X

Conference

ConferenceInternational Forum on Knowledge Asset Dynamics
Period9/09/2011/09/20

Keywords

  • servitization, customer value, value quantification, value communication, MA capabilities

Publication forum classification

  • Publication forum level 0

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