@inproceedings{bc7a8f376ba74a8a8ca32e2044b6e2c3,
title = "Communicating the Customer Perceived Value of a Preventive Maintenance Solution: Implications for Management Accounting Capabilities Development",
keywords = "servitization, customer value, value quantification, value communication, MA capabilities",
author = "Mulari Leo and Maria Marek and Jouni Lyly-Yrj{\"a}n{\"a}inen and Teemu Laine and Pentti Enlund",
note = "JUFOID=72323; International Forum on Knowledge Asset Dynamics ; Conference date: 09-09-2020 Through 11-09-2020",
year = "2020",
language = "English",
series = "Proceedings IFKAD",
pages = "805--821",
editor = "Giovanni Schiuma",
booktitle = "Proceedings of the 15th International Forum on Knowledge Asset Dynamics (IFKAD 2020)",
}