Competitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms

Henrikki Tikkanen, Joel Hietanen, Jaakko Aspara, Tomi Nokelainen, Kalle Pajunen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionCompetitive Actions and Dynamics in Project Marketing: Identifying Causal Mechanisms
    Original languageEnglish
    Title of host publicationThe 26th IMP Conference, September 2nd-4th, 2010, Budapest, Hungary
    Pages1-21
    Number of pages21
    Publication statusPublished - 2010
    Publication typeA4 Article in conference proceedings

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