Consumer online shopping regret. A netnographic study of a fashion blog

Sandra Nenonen; Nina Mesiranta; Pekka Tuominen

Consumer online shopping regret. A netnographic study of a fashion blog

Sandra Nenonen, Nina Mesiranta, Pekka Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham
Pages	1-11
Publication status	Published - 2012
Publication type	A4 Article in conference proceedings

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Cite this

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title = "Consumer online shopping regret. A netnographic study of a fashion blog",

author = "Sandra Nenonen and Nina Mesiranta and Pekka Tuominen",

year = "2012",

language = "English",

pages = "1--11",

booktitle = "Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham",

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Consumer online shopping regret. A netnographic study of a fashion blog. / Nenonen, Sandra; Mesiranta, Nina ; Tuominen, Pekka.
Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham. 2012. p. 1-11.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Mesiranta, Nina

AU - Tuominen, Pekka

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Y1 - 2012

M3 - Conference contribution

SP - 1

EP - 11

BT - Proceedings of the 20th International Colloquium in Relationship Marketing: ICRM 2012, September 25-26, 2012, USB-publications of Nottingham Business School. Nottingham Trent University, Nottingham

ER -