| Original language | English |
|---|---|
| Title of host publication | Nordic Conference on Consumer Research, 10-11 June, Vaasa, Finland |
| Place of Publication | Vaasa |
| Pages | 77-80 |
| Publication status | Published - 2010 |
| Publication type | A4 Article in conference proceedings |
Consumers' role-taking and role-making behaviors - Case Reino & Aino
E Leppälä, Elina Närvänen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review