Consumers' role-taking and role-making behaviors - Case Reino & Aino

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Nordic Conference on Consumer Research, 10-11 June, Vaasa, Finland
Place of Publication	Vaasa
Publisher	University of Vaasa
Pages	77-80
Publication status	Published - 2010
Publication type	A4 Article in conference proceedings

Cite this

@inproceedings{5486026d50974154b78aa4ac165c4171,

title = "Consumers' role-taking and role-making behaviors - Case Reino \& Aino",

author = "E Lepp{\"a}l{\"a} and Elina N{\"a}rv{\"a}nen",

year = "2010",

language = "English",

pages = "77--80",

booktitle = "Nordic Conference on Consumer Research, 10-11 June, Vaasa, Finland",

publisher = "University of Vaasa",

}