Consumers' views on trust, risk, privacy and security in e-commerce: a qualitative analysis

  • K Pennanen
  • , M-K Paakki
  • , T Kaapu

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    4 Citations (Scopus)
    Original languageEnglish
    Title of host publicationTrust and New Technologies: Marketing and Management on the Internet and Mobile Media
    EditorsTeemu Kautonen, Heikki Karjaluoto
    Place of PublicationCheltenham
    PublisherEdward Elgar
    Pages108-123
    ISBN (Print)9,78185E+12
    Publication statusPublished - 2008
    Publication typeA3 Book chapter

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