Content structure is king: An empirical study on gratifications, game genres and content type on Twitch

    Research output: Contribution to journalArticleScientificpeer-review

    59 Citations (Scopus)

    Abstract

    <p>While video games have been widely investigated from the perspective of play, an emerging online media phenomenon is the spectating of video game play, captivating millions of users daily. This study investigates the relationship of video game genres, content type and viewer gratification in the context of live gaming. To study this phenomenon, we employ an online questionnaire study (N = 1097) to investigate six categories of gratifications: affective, information seeking, learning to play, personal integrative, social integrative & tension release motivations and their relationship with game genres and stream types. The results of this study demonstrate that “the medium is the message”, highlight the importance of archetypal structure (i.e. the type of streamed content) over content topic (i.e. the genre of games being streamed), and help to build a better understanding of user generated content and the democratization of media.</p>
    Original languageEnglish
    Pages (from-to)161-171
    Number of pages11
    JournalComputers in Human Behavior
    Volume73
    DOIs
    Publication statusPublished - 2017
    Publication typeA1 Journal article-refereed

    Keywords

    • Genres
    • New media
    • Social media
    • Streaming
    • User-generated content
    • Uses and gratifications
    • Video games

    Publication forum classification

    • Publication forum level 2

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