@article{0b401d70728d477a9eca1ff07fdc273e,
title = "Creating a conceptual model for building responsible brands",
keywords = "branding, brands, br{\"a}ndi, br{\"a}nd{\"a}ys, building responsible brands, conceptual analysis, k{\"a}siteanalyysi, responsibility, vastuullisen br{\"a}ndin rakentaminen, vastuullisuus, branding, brands, br{\"a}ndi, br{\"a}nd{\"a}ys, building responsible brands, conceptual analysis, k{\"a}siteanalyysi, responsibility, vastuullisen br{\"a}ndin rakentaminen, vastuullisuus",
author = "Johanna Kujala and Katriina Penttil{\"a} and Pekka Tuominen",
year = "2011",
language = "English",
volume = "16",
pages = "6--12",
number = "1",
}