Customer Differentiation and Interaction: Two CRM Challenges for Public Service Broadcasters

GF Lowe

Research output: Contribution to journal › Article › Scientific › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	1-22
Journal	JOURNAL OF MEDIA BUSINESS STUDIES
Volume	5
Issue number	2
DOIs	https://doi.org/10.1080/16522354.2008.11073464
Publication status	Published - 2008
Publication type	A1 Journal article-refereed

Access to Document

@article{dc6a389cafc74490b98ed850f3f58b1a,

title = "Customer Differentiation and Interaction: Two CRM Challenges for Public Service Broadcasters",

author = "GF Lowe",

year = "2008",

doi = "10.1080/16522354.2008.11073464",

language = "English",

volume = "5",

pages = "1--22",

journal = "JOURNAL OF MEDIA BUSINESS STUDIES",

issn = "1652-2354",

publisher = "Taylor and Francis Ltd.",

number = "2",

}