@article{b743f23ed8764f42ab3b9beb016c1a14,
title = "Customer relationship management: the evolving role of customer data.",
keywords = "asiakastieto, asiakkuudet, crm, customer data, customer relationship management, service logic, service-dominant logic, asiakastieto, asiakkuudet, crm, customer data, customer relationship management, service logic, service-dominant logic",
author = "Hannu Saarij{\"a}rvi and Heikki Karjaluoto and Hannu Kuusela",
year = "2013",
doi = "10.1108/MIP-05-2012-0055",
language = "English",
volume = "31",
pages = "584--600",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald",
number = "6",
}