Customer Value Enhancement through e-Channels in the Groceries Retail Network

Richard Windischhofer, Janne Ruola

    Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

    Original languageEnglish
    Title of host publicationYearbook of the e-Business Research Forum 2002
    Place of PublicationTampere
    Pages517-536
    Publication statusPublished - 2003
    Publication typeD2 Article in a professional research book

    Keywords

    • channels
    • customer perceived value
    • customer value
    • e-commerce
    • electronic channels
    • grocery shopping
    • networks
    • online shopping
    • retailing
    • value enhancement

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