Original language | English |
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Title of host publication | The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda |
Editors | Evert Gummesson |
Publication status | Published - 2011 |
Publication type | A4 Article in conference proceedings |
Customer value propositions and co-creation of service in multi-channel retail contexts
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review