Customer value propositions and co-creation of service in multi-channel retail contexts

Timo Rintamäki, Lasse Mitronen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationThe 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda
    EditorsEvert Gummesson
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

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