Customer value propositions and co-creation of service in multi-channel retail contexts

Timo Rintamäki; Lasse Mitronen

Customer value propositions and co-creation of service in multi-channel retail contexts

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda
Editors	Evert Gummesson
Publication status	Published - 2011
Publication type	A4 Article in conference proceedings

Access to Document

http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication

Cite this

Rintamäki, T., & Mitronen, L. (2011). Customer value propositions and co-creation of service in multi-channel retail contexts. In E. Gummesson (Ed.), The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication

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title = "Customer value propositions and co-creation of service in multi-channel retail contexts",

author = "Timo Rintam{\"a}ki and Lasse Mitronen",

year = "2011",

language = "English",

isbn = "978-88-7431-525-3",

editor = "Evert Gummesson",

booktitle = "The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda",

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Rintamäki, T & Mitronen, L 2011, Customer value propositions and co-creation of service in multi-channel retail contexts. in E Gummesson (ed.), The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda. <http://www.naplesforumonservice.it/public/index.php?node=40&nm=Paper%2FPubblication>

Customer value propositions and co-creation of service in multi-channel retail contexts. / Rintamäki, Timo ; Mitronen, Lasse.
The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda. ed. / Evert Gummesson. 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer value propositions and co-creation of service in multi-channel retail contexts

AU - Rintamäki, Timo

AU - Mitronen, Lasse

PY - 2011

Y1 - 2011

M3 - Conference contribution

SN - 978-88-7431-525-3

BT - The 2011 Naples Forum on Service : Service Dominant logic, Network & System Theory and Service Science: integrating three perspectives for a new service agenda

A2 - Gummesson, Evert

ER -