Abstract
Decision-making is a vital skill of our daily cognitive arsenal. The rise of virtual reality (VR) worlds like the metaverse, have created a new need to investigate human behavior under a technologically novel and multisensory prism. In this study, we experimentally investigate types of decision-making in artificial realities mediated by different levels of immersion (PC monitor vs. VR HMD) and sense of embodiment (self-motion vs. self-anchored). Participants (N=183) conducted a daily-life decision-making task of financial allocation, based on evaluating either a 3D graph or 2D graph containing price information across different periods. Five decision-making styles are evaluated including Rational, Intuitive, Dependent, Avoidant, and Spontaneous. Our results indicate that decision-making styles do not differ between diverse virtual realities, and instead remain similar to the control 2D condition. However, due to the flexible nature of decision-making it is possible that content and environmental factors are still likely to influence decision-making in VR experiences.
Original language | English |
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Title of host publication | AMCIS 2023 Proceedings |
Publisher | Association for Information Systems |
Number of pages | 10 |
ISBN (Electronic) | 978-1-958200-05-6 |
Publication status | Published - 2023 |
Publication type | A4 Article in conference proceedings |
Event | Americas Conference on Information Systems - Panama City, Panama Duration: 10 Aug 2023 → 12 Aug 2023 |
Conference
Conference | Americas Conference on Information Systems |
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Country/Territory | Panama |
City | Panama City |
Period | 10/08/23 → 12/08/23 |
Keywords
- Decision making
- virtual reality
- extended reality
- physical movement
- 3D
- 2D
- data representation
- VR
- XR
- decision-making
- experiment
Publication forum classification
- Publication forum level 1