Decision-Making Styles in Metaverse: Effects of Immersion and Embodiment

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

88 Downloads (Pure)


Decision-making is a vital skill of our daily cognitive arsenal. The rise of virtual reality (VR) worlds like the metaverse, have created a new need to investigate human behavior under a technologically novel and multisensory prism. In this study, we experimentally investigate types of decision-making in artificial realities mediated by different levels of immersion (PC monitor vs. VR HMD) and sense of embodiment (self-motion vs. self-anchored). Participants (N=183) conducted a daily-life decision-making task of financial allocation, based on evaluating either a 3D graph or 2D graph containing price information across different periods. Five decision-making styles are evaluated including Rational, Intuitive, Dependent, Avoidant, and Spontaneous. Our results indicate that decision-making styles do not differ between diverse virtual realities, and instead remain similar to the control 2D condition. However, due to the flexible nature of decision-making it is possible that content and environmental factors are still likely to influence decision-making in VR experiences.
Original languageEnglish
Title of host publicationAMCIS 2023 Proceedings
PublisherAssociation for Information Systems
Number of pages10
ISBN (Electronic)978-1-958200-05-6
Publication statusPublished - 2023
Publication typeA4 Article in conference proceedings
EventAmericas Conference on Information Systems - Panama City, Panama
Duration: 10 Aug 202312 Aug 2023


ConferenceAmericas Conference on Information Systems
CityPanama City


  • Decision making
  • virtual reality
  • extended reality
  • physical movement
  • 3D
  • 2D
  • data representation
  • VR
  • XR
  • decision-making
  • experiment

Publication forum classification

  • Publication forum level 1


Dive into the research topics of 'Decision-Making Styles in Metaverse: Effects of Immersion and Embodiment'. Together they form a unique fingerprint.

Cite this