Defining guided selling in business-to-business context

Tommi Mahlamäki, Mika Ojala, Olavi Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publication23rd Nordic Academy of Management Conference
    Subtitle of host publicationNFF 2015 - Business in society
    Place of PublicationCopenhagen
    Publication statusPublished - 2015
    Publication typeD3 Professional conference proceedings
    EventNordic Academy of Management Conference -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceNordic Academy of Management Conference
    Period1/01/00 → …

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