Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm

Antti Ainamo

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationManagement of Design Alliances: Sustaining Design-Based Competitive Advantage
    EditorsMargaret Bruce, Birgit Jevnaker
    PublisherJohn Wiley Publishers
    Publication statusPublished - 1998
    Publication typeA3 Book chapter

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