Original language | Undefined/Unknown |
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Title of host publication | Management of Design Alliances: Sustaining Design-Based Competitive Advantage |
Editors | Margaret Bruce, Birgit Jevnaker |
Publisher | John Wiley Publishers |
Publication status | Published - 1998 |
Publication type | A3 Book chapter |
Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm
Antti Ainamo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review