Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Management of Design Alliances: Sustaining Design-Based Competitive Advantage
Editors	Margaret Bruce, Birgit Jevnaker
Publisher	John Wiley & Sons
Publication status	Published - 1998
Publication type	A3 Book chapter

Cite this

@inbook{48b9064a806e420b9d3574995c034576,

title = "Design and Competitive Advantage: The Case of Marimekko Oy, a Finnish Fashion Firm",

author = "Antti Ainamo",

year = "1998",

language = "English",

editor = "Margaret Bruce and Birgit Jevnaker",

booktitle = "Management of Design Alliances: Sustaining Design-Based Competitive Advantage",

publisher = "John Wiley \& Sons",

address = "United Kingdom",

}