Developing circular product innovation capabilities – The supporting role of certifying offices in the transition to a circular economy

Vytaute Dlugoborskyte, Ulla Saari, Cornelius Herstatt

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Abstract

This paper focuses on the process companies go through with the facilitation of certifying consultants when developing circular products for cradle-to-cradle certification. The study explores its impact on the formation of the circular product development capability in firms, and analyses the role of cradle-to-cradle certifying offices during this fuzzy process in helping firms to transition towards circular economy. The interviews with the experts from cradle-to-cradle certifying offices reveal the latent activities led by assessment bodies that help to reduce fuzziness and develop circular product development capability in firms.
Specific roles taken by the certifying office depending on the circular product development stage are identified, i.e. knowledge provider in fuzzy front-end, knowledge trustee in facilitated new product development, and transparency enabler in final certification stage. In addition, four types of facilitated new product development approaches are distinguished based on the pressure and responsibility dynamics in the circular product development between the participating actors: top-down, bottom-up, sandwich-based and circular new
product development. As a result, the paper presents a framework on the development of a circular product innovation capability in a firm with the support of cradle-to-cradle certifying office, and its transfer into new circular product development processes in a firm.
Original languageEnglish
Title of host publicationProceedings of the 29th Innovation and Product Development Management Conference
Subtitle of host publication17-19 July, 2022, Hamburg, Germany
PublisherEuropean Institute for Advanced Studies in Management, EIASM
Number of pages20
Publication statusPublished - 2022
Publication typeB3 Article in conference proceedings
EventInnovation and Product Development Management Conference: Innovation in the era of climate change - Technical University of Hamburg, Hamburg, Germany
Duration: 17 Jul 202219 Jul 2022
https://www.xcdsystem.com/eiasm/program/wXZIX5p/?CFID=379948&CFTOKEN=b57c2c3466da936d-4E73BFF4-A9F0-6CE4-A4F3E7528AE1C817

Publication series

NameInnovation and Product Development Management Conference
PublisherEIASM
ISSN (Electronic)1998-7374

Conference

ConferenceInnovation and Product Development Management Conference
Abbreviated titleIPDMC 2022
Country/TerritoryGermany
CityHamburg
Period17/07/2219/07/22
Internet address

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