Development Possibilities of the Major Marketing Approaches

Uolevi Lehtinen, Pasi Mäkinen

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)11-29
    JournalLiiketaloudellinen Aikakauskirja
    Volume2012
    Issue number3-4
    Publication statusPublished - 2012
    Publication typeA1 Journal article-refereed

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    • Publication forum level 1

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