Digital Dynamic Managerial Capabilities in B2B Selling: A Framework

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2019 Winds of Change: Conference Proceedings
EditorsJames E. Richard, Djavlonbek Kadirov
Place of PublicationVictoria University of Wellington
Publication statusPublished - 2019
Publication typeA4 Article in conference proceedings
EventAustralian & New Zealand Marketing Academy Conference - Wellington, New Zealand
Duration: 2 Dec 20194 Dec 2019

Publication series

NameANZMAC conference proceedings
ISSN (Electronic)1447-3275


ConferenceAustralian & New Zealand Marketing Academy Conference
Country/TerritoryNew Zealand

Publication forum classification

  • Publication forum level 0

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