Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams

Mika Yrjölä; Pia Hautamäki; Malla Mattila

doi:10.1201/9781003384960-9

Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams

Mika Yrjölä, Pia Hautamäki, Malla Mattila

Business Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Digital Marketing
Subtitle of host publication	Analyzing its Transversal Impact
Editors	Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira
Place of Publication	Boca Raton
Publisher	CRC Press
Chapter	6
Pages	111-130
Number of pages	20
ISBN (Electronic)	9781003384960
ISBN (Print)	9781032471730
DOIs	https://doi.org/10.1201/9781003384960-9
Publication status	Published - 2024
Publication type	A3 Book chapter

Keywords

digital marketing
sales management

Publication forum classification

Publication forum level 1

Access to Document

10.1201/9781003384960-9

https://urn.fi/URN:NBN:fi:tuni-202408288393Licence: Unspecified

Embargoed Document

Digital Technologies
Accepted author manuscript, 624 KB
Licence: Unspecified
Embargo ends: 12/01/26

Cite this

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title = "Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams",

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author = "Mika Yrj{\"o}l{\"a} and Pia Hautam{\"a}ki and Malla Mattila",

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language = "English",

isbn = "9781032471730",

pages = "111--130",

editor = "{Botelho Pires}, Paulo and {Duarte Santos}, Jos{\'e} and {Veiga Pereira}, In{\^e}s",

booktitle = "Digital Marketing",

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Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams. / Yrjölä, Mika; Hautamäki, Pia; Mattila, Malla.
Digital Marketing: Analyzing its Transversal Impact. ed. / Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira. Boca Raton: CRC Press, 2024. p. 111-130.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams

AU - Yrjölä, Mika

AU - Hautamäki, Pia

AU - Mattila, Malla

PY - 2024

Y1 - 2024

KW - digital marketing

KW - sales management

U2 - 10.1201/9781003384960-9

DO - 10.1201/9781003384960-9

M3 - Chapter

SN - 9781032471730

SP - 111

EP - 130

BT - Digital Marketing

A2 - Botelho Pires, Paulo

A2 - Duarte Santos, José

A2 - Veiga Pereira, Inês

PB - CRC Press

CY - Boca Raton

ER -