Dilemmas in Re-branding a University : Maybe People Just Don't Like Change": Linking Meaningfulness and Mutuality into the Reconciliation"

Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo, Jari Stenvall

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
JournalCORPORATE REPUTATION REVIEW
DOIs
Publication statusPublished - 2019
Publication typeA1 Journal article-refereed

Keywords

  • Dilemma theory
  • Higher education
  • Internal branding
  • Public sector
  • Re-branding
  • Uudelleen brändäys
  • dilemma teoria
  • julkinen sektori
  • korkeakoulu
  • sisäinen brändäys

Publication forum classification

  • Publication forum level 1

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