Discursive malleability of a global policy model: How conditional cash transfers transcend political boundaries in Chile

In Chile, a conditional cash transfer (CCT) programme was established by a left-wing government in 2004 and then re-established by a right-wing coalition in 2014. Despite some revisions and adjustments, Ingreso Ético Familiar maintained the core characteristics of its predecessor Chile Solidario. This reflected a wider trend of CCT adoption by an ideologically diverse group of governments. Against this background, it is obvious that the CCT policy model appeals to political decision-makers on a wide scale, or at least makes it acceptable to them. However, questions remain: how was this model embraced by the ideologically opposing coalitions in Chile? And more broadly: how do CCTs appeal to such a wide range of policymakers? The article explores the argumentation of Chilean Members of Parliament and examines how the ideological and political consensus around these programmes was discursively attained. Through this case, the article also sheds light on how domestic policy dynamics interact with global policy processes. The analysis revealed points of confluence, which serve to illustrate the CCT model’s capacity to convey different meanings to different people – allowing it to be interpreted to fit a variety of different perspectives. I define this quality as discursive malleability and argue that it is an important quality not only in explaining how a policy model can resonate among or appeal to such a wide range of policymakers, but also in the process where a global model is adopted in a country and becomes part of the domestic political debate.