Distributors As Market Orientation Agents in Innovation Development and Commercialization.

Leena Aarikka-Stenroos, Miika Talvitie

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationThe Proceedings of the XXVI ISPIM Conference 2015 Budapest, Hungary
    Place of PublicationDenmark
    PublisherInternational Society for Professional Innovation Management ISPIM
    Number of pages17
    ISBN (Electronic)978-952-265-779-4
    Publication statusPublished - 14 Jun 2015
    Publication typeA4 Article in conference proceedings
    EventInternational Society for Professional Innovation Management's Innovation Conference -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceInternational Society for Professional Innovation Management's Innovation Conference
    Period1/01/00 → …

    Keywords

    • Innovation
    • distributor
    • market demands
    • commercialization

    Publication forum classification

    • Publication forum level 0

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