Do persuasive technologies persuade? - A review of empirical studies

Juho Hamari, Jonna Koivisto, Tuomas Pakkanen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    161 Citations (Scopus)


    This paper reviews the current body of empirical research on persuasive technologies (95 studies). In recent years, technology has been increasingly harnessed to persuade and motivate people to engage in various behaviors. This phenomenon has also attracted substantial scholarly interest over the last decade. This review examines the results, methods, measured behavioral and psychological outcomes, affordances in implemented persuasive systems, and domains of the studies in the current body of research on persuasive technologies. The reviewed studies have investigated diverse persuasive systems/designs, psychological factors, and behavioral outcomes. The results of the reviewed studies were categorized into fully positive, partially positive, and negative and/or no effects. This review provides an overview of the state of empirical research regarding persuasive technologies. The paper functions as a reference in positioning future research within the research stream of persuasive technologies in terms of the domain, the persuasive stimuli and the psychological and behavioral outcomes.

    Original languageEnglish
    Title of host publicationPersuasive Technology - 9th International Conference, PERSUASIVE 2014, Proceedings
    EditorsAnna Spagnolli, Luca Chittaro, Luciano Gamberini
    PublisherSpringer Verlag
    Number of pages19
    Volume8462 LNCS
    ISBN (Print)978-3-319-07126-8
    Publication statusPublished - 2014
    Publication typeA4 Article in a conference publication
    Event9th International Conference on Persuasive Technology, PERSUASIVE 2014 -
    Duration: 1 Jan 2014 → …

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume8462 LNCS
    ISSN (Print)0302-9743


    Conference9th International Conference on Persuasive Technology, PERSUASIVE 2014
    Period1/01/14 → …


    • behavioral change support system
    • captology
    • game-based learning
    • gamification
    • health technology
    • motivational affordance
    • persuasive computing
    • persuasive technology
    • sustainability

    Publication forum classification

    • Publication forum level 1


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