Drivers of customer equity for service brand relationships

P Tuominen

Drivers of customer equity for service brand relationships

P Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary
Editors	H Timmermans
Publisher	The European Institute of Retailing and Services Studies
Pages	1-16
ISBN (Print)	90-6814-164-3
Publication status	Published - 2006
Publication type	A4 Article in conference proceedings

Cite this

@inproceedings{b05257e03aca4acb83ff733616dee649,

title = "Drivers of customer equity for service brand relationships",

author = "P Tuominen",

year = "2006",

language = "English",

isbn = "90-6814-164-3",

pages = "1--16",

editor = "H Timmermans",

booktitle = "Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary",

publisher = "The European Institute of Retailing and Services Studies",

}

Drivers of customer equity for service brand relationships. / Tuominen, P.
Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary. ed. / H Timmermans. The European Institute of Retailing and Services Studies, 2006. p. 1-16.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Drivers of customer equity for service brand relationships

AU - Tuominen, P

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 90-6814-164-3

SP - 1

EP - 16

BT - Proceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary

A2 - Timmermans, H

PB - The European Institute of Retailing and Services Studies

ER -