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Drivers of customer equity for service brand relationships

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 13th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 9-12, 2006, Budapest, Hungary
    EditorsH Timmermans
    PublisherThe European Institute of Retailing and Services Studies
    Pages1-16
    ISBN (Print)90-6814-164-3
    Publication statusPublished - 2006
    Publication typeA4 Article in conference proceedings

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