Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises

Hanna-Riikka Kuokkala, Raimo Voutilainen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionDrivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises
    Original languageEnglish
    Title of host publicationThe 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom
    Place of PublicationGlasgow
    PublisherIMP Group
    Pages1-14
    Number of pages14
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

    Publication series

    NameIndustrial Marketing and Purchasing Conference
    PublisherIMP Group

    Publication forum classification

    • No publication forum level

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