Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises
Original language	English
Title of host publication	The 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom
Place of Publication	Glasgow
Publisher	IMP Group
Pages	1-14
Number of pages	14
Publication status	Published - 2011
Publication type	A4 Article in conference proceedings

Name	Industrial Marketing and Purchasing Conference
Publisher	IMP Group

Publication forum classification

@inproceedings{d2a2b54393a242d398d0df8f7521170c,

title = "Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises",

author = "Hanna-Riikka Kuokkala and Raimo Voutilainen",

note = "Work-in-Progress paper. ei ut-numeroa 29.3.2014<br/>Contribution: organisation=tta,FACT1=1",

year = "2011",

language = "English",

series = "Industrial Marketing and Purchasing Conference",

publisher = "IMP Group",

pages = "1--14",

booktitle = "The 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom",

}

Kuokkala, H-R & Voutilainen, R 2011, Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises. in The 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom. Industrial Marketing and Purchasing Conference, IMP Group, Glasgow, pp. 1-14. <http://www.impgroup.org/uploads/papers/7758.pdf>

Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises. / Kuokkala, Hanna-Riikka; Voutilainen, Raimo.
The 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom. Glasgow: IMP Group, 2011. p. 1-14 (Industrial Marketing and Purchasing Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Drivers of Customer Perceived Value in B2B Insurance Services - Defining the Needs of Small and Medium Sized Enterprises

AU - Kuokkala, Hanna-Riikka

AU - Voutilainen, Raimo

N1 - Work-in-Progress paper. ei ut-numeroa 29.3.2014<br/>Contribution: organisation=tta,FACT1=1

PY - 2011

Y1 - 2011

M3 - Conference contribution

T3 - Industrial Marketing and Purchasing Conference

SP - 1

EP - 14

BT - The 27th IMP Conference, August 30 - September 3, 2011, Glasgow, United Kingdom

PB - IMP Group

CY - Glasgow

ER -