Drivers towards interactive digital sales processes in business-to-business markets

Tommi Mahlamäki, Mika Ojala, Mikko Myllykangas

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    1 Citation (Scopus)
    Original languageEnglish
    Title of host publicationAcademicMindtrek '16 Proceedings of the 20th International Academic Mindtrek Conference
    Subtitle of host publicationOct. 17th-19th, 2016
    Place of PublicationNew York
    Number of pages7
    ISBN (Electronic)978-1-4503-4367-1
    Publication statusPublished - 2016
    Publication typeA4 Article in conference proceedings
    EventMindtrek Conference -
    Duration: 1 Jan 1900 → …


    ConferenceMindtrek Conference
    Period1/01/00 → …

    Publication forum classification

    • Publication forum level 1

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