@inproceedings{e3032a086abd4cb98dc266cb81d26c56,
title = "Drivers towards interactive digital sales processes in business-to-business markets",
author = "Tommi Mahlam{\"a}ki and Mika Ojala and Mikko Myllykangas",
note = "INT=tta,{"}Myllykangas, Mikko{"}; Mindtrek Conference ; Conference date: 01-01-1900",
year = "2016",
doi = "10.1145/2994310.2994326",
language = "English",
pages = "42--48",
booktitle = "AcademicMindtrek '16 Proceedings of the 20th International Academic Mindtrek Conference",
publisher = "ACM",
address = "United States",
}