Dynamic Antecedents of Customer Value: Entering to New B2B-Markets

Aija Paananen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionDynamic Antecedents of Customer Value: Entering to New B2B-Markets
    Original languageEnglish
    Title of host publicationProceedings of PICMET '12: Technology Management for Emerging Technologies, July 29 - August 2, 2012, Vancouver, Canada
    EditorsDundar Kocaoglu, Timothy Anderson, Tugrul Daim
    Place of PublicationPortland, OR
    PublisherPortland International Center for Management of Engineering and Technology
    Pages1408-1414
    ISBN (Print)978-1-4673-2853-1
    Publication statusPublished - 2012
    Publication typeA4 Article in conference proceedings

    Publication series

    NameTechnology Management for Emerging Technologies
    PublisherPortland International Center for Management of Engineering and Technology

    Publication forum classification

    • No publication forum level

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