Abstract
Startups often begin with minimal product versions to test and validate their product ideas as early as possible. Therefore, the first versions of
the product need to be able to communicate the product idea to users in order to receive meaningful feedback. However, if user experience (UX) of the product
is poor, users tend to concentrate on the disturbing user interface instead of the
actual product idea. Thus, we suggest that startups should have a UX strategy
from the beginning in order to understand their goals related to UX at different
stages of product maturity. To this end, we conducted an interview study with
eight Finland-based startups and 13 participants. Our results contribute towards understanding both needs for early UX design in startups as well as the
restrictions for UX work that the scarce resources of startups induce. This work
contributes to creating a UX strategy model for startups.
the product need to be able to communicate the product idea to users in order to receive meaningful feedback. However, if user experience (UX) of the product
is poor, users tend to concentrate on the disturbing user interface instead of the
actual product idea. Thus, we suggest that startups should have a UX strategy
from the beginning in order to understand their goals related to UX at different
stages of product maturity. To this end, we conducted an interview study with
eight Finland-based startups and 13 participants. Our results contribute towards understanding both needs for early UX design in startups as well as the
restrictions for UX work that the scarce resources of startups induce. This work
contributes to creating a UX strategy model for startups.
| Original language | English |
|---|---|
| Title of host publication | Product-Focused Software Process Improvement |
| Subtitle of host publication | 16th International Conference, PROFES 2015, Bolzano, Italy, December 2-4, 2015, Proceedings |
| Publisher | Springer International Publishing |
| Pages | 217-224 |
| Number of pages | 8 |
| ISBN (Electronic) | 978-3-319-26844-6 |
| ISBN (Print) | 978-3-319-26843-9 |
| DOIs | |
| Publication status | Published - 2015 |
| Publication type | A4 Article in conference proceedings |
| Event | International Conference on Product-Focused Software Process Improvement - Duration: 1 Jan 2000 → … |
Publication series
| Name | Lecture Notes in Computer Science |
|---|---|
| Volume | 9459 |
| ISSN (Print) | 0302-9743 |
Conference
| Conference | International Conference on Product-Focused Software Process Improvement |
|---|---|
| Period | 1/01/00 → … |
Publication forum classification
- Publication forum level 1