Early Product Design in Startups: Towards a UX Strategy

Laura Hokkanen, Kati Kuusinen, Kaisa Väänänen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    8 Citations (Scopus)
    68 Downloads (Pure)


    Startups often begin with minimal product versions to test and validate their product ideas as early as possible. Therefore, the first versions of
    the product need to be able to communicate the product idea to users in order to receive meaningful feedback. However, if user experience (UX) of the product
    is poor, users tend to concentrate on the disturbing user interface instead of the
    actual product idea. Thus, we suggest that startups should have a UX strategy
    from the beginning in order to understand their goals related to UX at different
    stages of product maturity. To this end, we conducted an interview study with
    eight Finland-based startups and 13 participants. Our results contribute towards understanding both needs for early UX design in startups as well as the
    restrictions for UX work that the scarce resources of startups induce. This work
    contributes to creating a UX strategy model for startups.
    Original languageEnglish
    Title of host publicationProduct-Focused Software Process Improvement
    Subtitle of host publication16th International Conference, PROFES 2015, Bolzano, Italy, December 2-4, 2015, Proceedings
    PublisherSpringer International Publishing
    Number of pages8
    ISBN (Electronic)978-3-319-26844-6
    ISBN (Print)978-3-319-26843-9
    Publication statusPublished - 2015
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on Product-Focused Software Process Improvement -
    Duration: 1 Jan 2000 → …

    Publication series

    NameLecture Notes in Computer Science
    ISSN (Print)0302-9743


    ConferenceInternational Conference on Product-Focused Software Process Improvement
    Period1/01/00 → …

    Publication forum classification

    • Publication forum level 1


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