Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland

Saku Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005
    Publication statusPublished - 2005
    Publication typeA4 Article in conference proceedings

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