Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland

Saku  Mäkinen

Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland

Saku Mäkinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005
Publication status	Published - 2005
Publication type	A4 Article in conference proceedings

Cite this

@inproceedings{98862c64242f4ed89cab68cb46b299a2,

title = "Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland",

author = "Saku M{\"a}kinen",

year = "2005",

language = "English",

booktitle = "Proceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005",

}

Effects of cultural differences in international marketing: a comparative study of new technology product advertisements in France and Finland. / Mäkinen, Saku .
Proceedings of the 31st European International Business Academy (EIBA) Annual Conference 2005. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review