Effects of cultural differences to advertisements of new technology products between France and Finland

H.-K. Desavelle, S. Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

    Translated title of the contributionEffects of cultural differences to advertisements of new technology products between France and Finland
    Original languageEnglish
    Title of host publicationProceedings of EIASM Workshop on Interpretative Consumer Research, 6-8th May, 2005, Copenhagen, Denmark
    Pages9 p
    Publication statusPublished - 2005
    Publication typeB3 Article in conference proceedings

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