Effects of Social Media on Consumers' Sports Brand Experiences and Loyalty

Juha Munnukka, Heikki Karjaluoto, Tommi Mahlamäki, Ville Hokkanen

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

    5 Citations (Scopus)

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    Keyphrases

    Social Sciences

    Economics, Econometrics and Finance