Electronic word-of mouth in consumer fashion blogs

Marianne Kulmala; Nina Mesiranta; Pekka Tuominen

Electronic word-of mouth in consumer fashion blogs

Marianne Kulmala, Nina Mesiranta, Pekka Tuominen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27-30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA
Pages	66-86
Publication status	Published - 2011
Publication type	A4 Article in conference proceedings

Cite this

@inproceedings{9ea7617c8da041c28c1455286ff22d3a,

title = "Electronic word-of mouth in consumer fashion blogs",

author = "Marianne Kulmala and Nina Mesiranta and Pekka Tuominen",

year = "2011",

language = "English",

pages = "66--86",

booktitle = "Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27-30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA",

}

Electronic word-of mouth in consumer fashion blogs. / Kulmala, Marianne; Mesiranta, Nina ; Tuominen, Pekka.
Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27-30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA. 2011. p. 66-86.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Electronic word-of mouth in consumer fashion blogs

AU - Kulmala, Marianne

AU - Mesiranta, Nina

AU - Tuominen, Pekka

PY - 2011

Y1 - 2011

M3 - Conference contribution

SP - 66

EP - 86

BT - Proceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27-30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA

ER -