Electronic word-of mouth in consumer fashion blogs

Marianne Kulmala, Nina Mesiranta, Pekka Tuominen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 19th International Colloquium in Relationship Marketing: ICRM 2011, September 27-30, 2011, USB-publications of Saunders College of Business. Rochester Institute of Technology. Rochester, USA
    Publication statusPublished - 2011
    Publication typeA4 Article in conference proceedings

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