Emerging metaphors in brand management: Towards a relational approach

    Research output: Contribution to journalArticleScientificpeer-review

    21 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)182-191
    JournalJOURNAL OF COMMUNICATION MANAGEMENT
    Volume11
    Issue number2
    DOIs
    Publication statusPublished - 2007
    Publication typeA1 Journal article-refereed

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