Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Tuula  Andersson; Mika Boedeker; Vilma Vuori

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Tuula Andersson
, Mika Boedeker
, Vilma Vuori

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

3 Citations (Scopus)

Original language	English
Title of host publication	Strategic Innovative Marketing
Subtitle of host publication	5th IC-SIM, Athens, Greece, September 23-26, 2016
Editors	Androniki Kavoura, Damianos Sakas, Petros Tomaras
Publisher	Springer
Pages	31-36
Number of pages	6
ISBN (Electronic)	978-3-319-56288-9
ISBN (Print)	978-3-319-56287-2
Publication status	Published - 2017
Publication type	A4 Article in conference proceedings
Event	International conference on strategic innovative marketing - Duration: 8 Dec 2016 → …

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246

Conference

Conference	International conference on strategic innovative marketing
Period	8/12/16 → …

Publication forum classification

Publication forum level 0

Cite this

@inproceedings{06e61514276842ceb000c6d61b890a43,

title = "Emotion-Gauge: Analyzing affective experiences in B2B customer journeys",

author = "Tuula Andersson and Mika Boedeker and Vilma Vuori",

year = "2017",

language = "English",

isbn = "978-3-319-56287-2",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "31--36",

editor = "Androniki Kavoura and Damianos Sakas and Petros Tomaras",

booktitle = "Strategic Innovative Marketing",

note = "International conference on strategic innovative marketing ; Conference date: 08-12-2016",

}

Andersson, T, Boedeker, M & Vuori, V 2017, Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. in A Kavoura, D Sakas & P Tomaras (eds), Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. Springer Proceedings in Business and Economics, Springer, pp. 31-36, International conference on strategic innovative marketing, 8/12/16.

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. / Andersson, Tuula ; Boedeker, Mika; Vuori, Vilma.
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. ed. / Androniki Kavoura; Damianos Sakas; Petros Tomaras. Springer, 2017. p. 31-36 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

AU - Andersson, Tuula

AU - Boedeker, Mika

AU - Vuori, Vilma

PY - 2017

Y1 - 2017

UR - http://www.springer.com/us/book/9783319562872

UR - https://www.aueb.gr/en/content/5th-international-conference-strategic-innovative-marketing

M3 - Conference contribution

SN - 978-3-319-56287-2

T3 - Springer Proceedings in Business and Economics

SP - 31

EP - 36

BT - Strategic Innovative Marketing

A2 - Kavoura, Androniki

A2 - Sakas, Damianos

A2 - Tomaras, Petros

PB - Springer

T2 - International conference on strategic innovative marketing

Y2 - 8 December 2016

ER -

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

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